Marketing Names™
What are Marketing Names you ask, and how will they help you?
Start with a good descriptive domain name. You spend less to market & brand descriptive URLs. Plus, they are good for search engines and for humans. — Aaron Wall, SEO Guru from SEOBook.com
Simply put, a Marketing Name is a concept the describes exactly who or what you are doing and is used for branding your business and being found. Imagine what you would do if you owned a premium Marketing Name like UnitedStates.Beef.com? How much product could you sell? Just think of how easy it would be for your customers to remember your website address with a name like that? What about if you were a villa owner in Orlando and had “Orlando.Villa.com” to build your business around?
A Marketing Name provides you with a branding experience that is search engine friendly, helps in your marketing conversions, and helps you solve the problem of having “no good domains left available.”
- Which do you think is better for branding?
While the model differs per portfolio domain, our Marketing Names are typically leased out to small businesses on a monthly basis. This provides revenue for the domain holder (replacing parking revenue with a recurring annuity stream) and solves a pain for the business.
With most domains, customers can choose to have the Marketing Name redirected to an existing website address via domain pointing, use it in conjunction with a landing page template (e.g., for a lead gen or marketing campaign), or operate a full website on the name itself.
What are the Benefits of Marketing Names?
The best way to understand the benefits of our Marketing Names for end customers, spend a few minutes and watch this explanatory video that we created.