What are Marketing Names you ask, and how will they help you?
Start with a good descriptive domain name. You spend less to market & brand descriptive URLs. Plus, they are good for search engines and for humans. — Aaron Wall, SEO Guru from SEOBook.com
Simply put, a Marketing Name is a concept the describes exactly who or what you are doing and is used for branding your business and being found. Imagine what you would do if you owned a premium Marketing Name like UnitedStates.Beef.com? How much product could you sell? Just think of how easy it would be for your customers to remember your website address with a name like that? What about if you were a villa owner in Orlando and had “Orlando.Villa.com” to build your business around?
A Marketing Name provides you with a branding experience that is search engine friendly, helps in your marketing conversions, and helps you solve the problem of having “no good domains left available.”
While the model differs per portfolio domain, our Marketing Names are typically leased out to small businesses on a monthly basis. This provides revenue for the domain holder (replacing parking revenue with a recurring annuity stream) and solves a pain for the business.
With most domains, customers can choose to have the Marketing Name redirected to an existing website address via domain pointing, use it in conjunction with a landing page template (e.g., for a lead gen or marketing campaign), or operate a full website on the name itself.
What are the Benefits of Marketing Names?
The best way to understand the benefits of our Marketing Names for end customers, spend a few minutes and watch this explanatory video that we created.